Education Is Key to People Getting the Life Insurance They Need
Discover key insights from the 2024 Insurance Barometer Study. Learn why many Americans see the need for life insurance but haven't taken action yet.
Research
Giving you unbiased information to help you make smart insurance choices.
Single Parents and the Financial Future
What is weighing on single parents’ minds? There’s one thing for sure: their children’s financial future. According to a new survey by Life Happens—Single Parents and the Financial Future—single parents think about their child’s financial future on average five times a day.
The Future of Life Insurance: Millennials, Gen Z and Technology
In this second report of the 2023 Insurance Barometer Study, by Life Happens and LIMRA, our aim is to highlight demographic differences and trends for Millennials and Gen Z in relation to life insurance and financial education.
Millennials and Gen Z Lead Growing Need for Life Insurance in 2023
Education around ease and affordability of ownership is key to expanding coverage to those who know they need it, especially single moms.
The Life Insurance “Need Gap” for Hispanic Americans
Only half of adult Americans say they have life insurance, and that number is even more pronounced in the Hispanic community, where just 42% have coverage. A new report, "Hispanic Americans: Life Insurance Ownership and Attitudes," gives insight into this disparity and how this gap can be overcome.
Owning Life Insurance Provides a Clear Path to Financial Security
The 2022 Insurance Barometer Study, conducted annually by Life Happens and LIMRA, reveals that financial security is a concern for all generations, but one that can be addressed with a stronger understanding of life insurance and its value.
Interest in Life Insurance Stays Strong
New data shows that half of American adults (50%) say they have life insurance and that COVID continues to drive interest in securing coverage, according to initial findings from the 2022 Insurance Barometer Study, by Life Happens and LIMRA.
For Love and Money
American relationships are changing, and finances are playing a key role. In fact, the new study “For Love and Money” from Life Happens found that those in a relationship are talking openly about their finances even before saying “I love you.”
Life Insurance Is More Valuable Than You Think
Many Americans don’t think about a fundamental truth when it comes to life insurance: You can’t get it when you need it. You have to plan for the future and buy it before the need is there. That said, a new report shows that the Black Community is ahead when it comes to understanding the importance of having life insurance, particularly for covering final expenses.
Life Insurance Is on People’s Minds
The 2021 Insurance Barometer Study, by Life Happens and LIMRA, shows that while myths around life insurance persist, COVID-19 has shown people that they have a clear need for life insurance, with the industry making it easier than ever before to obtain coverage.
COVID Has Changed Americans’ View of Life Insurance
New data shows that nearly one-third of consumers (31%) say COVID-19 has made it more likely they will purchase life insurance within the next 12 months, according to initial findings from the 2021 Insurance Barometer Study.
Life’s New Appreciations
We uncovered new data that shows traditional milestones are continuing to shift as Americans enter 2021 with a new outlook on life, love and life insurance.