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Research

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Media Coverage

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Life insurance basics and what beneficiaries need to know

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Single dads are more confident about securing their child’s financial future: poll

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8 ways to stretch your paycheck further

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3 Moves to Make if You're Retiring in 2023

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Should you buy life insurance for children?

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Roselyn Sánchez comparte tips sobre cómo hablar de finanzas en familia

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Many Hispanics are missing out on this key wealth-building tool

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Roselyn Sanchez Has a Brilliant Trick For Teaching Her Kids Negotiation Tactics

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Roselyn Sánchez On Life Insurance - “Family Is Everything”

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Roselyn Sánchez nos revela la decisión inteligente que hizo para asegurar su futuro y el de los suyos

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Changing how Black Americans use life insurance could help shrink the racial wealth gap

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Life Insurance Helps People Feel Safe: Survey

Press Releases

U.S. Life Insurance Need Gap Grows in 2024

April 15, 2024
The 2024 Insurance Barometer Study reveals middle-income Americans represent the largest market opportunity for the industry. Four in 10 middle-income Americans, or 50 million adults, acknowledge they live with a life insurance coverage gap. This group also expressed a greater intent to buy life insurance (54%) than the general population.
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Life Happens Celebrates 20th Life Insurance Awareness Month With a Focus on the Financial Needs of Single Parents

September 1, 2023
Life Happens is celebrating the 20th anniversary of Life Insurance Awareness Month (LIAM) this September. One focus this year is on the financial needs of single parents, including a new survey "Single Parents and the Financial Future."
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NAIFA, FSP, and Life Happens Unite to Advance Financial Security for America

August 24, 2023
The National Association of Insurance and Financial Advisors (NAIFA), the Society of Financial Service Professionals (FSP) and Life Happens announced plans to come together as one organization, pending membership approval. The expanded organization will retain all three brands under the NAIFA umbrella and leverage each organization’s strengths to create a greater impact for the industry, financial service professionals, and consumers.
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Life Happens Wins Two Communicator Awards for Life Insurance Awareness Month Campaign

June 12, 2023
Life Happens has been recognized by the 29th Communicator Awards for its 2022 Life Insurance Awareness Month (LIAM) campaign with two Awards of Excellence in the categories “Integrated Campaign” and “Nonprofit Campaign.”
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New Study Shows Interest in Life Insurance at All-Time High in 2023

April 24, 2023
While two-thirds of Americans report their lives have largely returned to normal following the COVID-19 pandemic, the 2023 Insurance Barometer Study shows a record-high proportion of consumers (39%) who say they intend to purchase life insurance coverage within the next year. The intent to buy is even higher among Gen Z adults (44%) and millennials (50%).
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New Report Reveals a Majority of Hispanic Americans Lack Vital Financial Protection

September 15, 2022
A new report, “Hispanic Americans: Life Insurance Ownership and Attitudes,” shows that while 6 in 10 Hispanic Americans do not have life insurance, more than half (51%) say they have a need. This includes those with no coverage (40%) and those who do have life insurance but say they need more (11%). Together these represent 22 million Hispanic Americans living with a life insurance coverage gap.
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Research

Education Is Key to People Getting the Life Insurance They Need

Education Is Key to People Getting the Life Insurance They Need

April 2024
Discover key insights from the 2024 Insurance Barometer Study. Learn why many Americans see the need for life insurance but haven't taken action yet.
Single Parents and the Financial Future

Single Parents and the Financial Future

August 2023
What is weighing on single parents’ minds? There’s one thing for sure: their children’s financial future. According to a new survey by Life Happens—Single Parents and the Financial Future—single parents think about their child’s financial future on average five times a day.
The Future of Life Insurance: Millennials, Gen Z and Technology

The Future of Life Insurance: Millennials, Gen Z and Technology

August 2023
In this second report of the 2023 Insurance Barometer Study, by Life Happens and LIMRA, our aim is to highlight demographic differences and trends for Millennials and Gen Z in relation to life insurance and financial education.
Millennials and Gen Z Lead Growing Need for Life Insurance in 2023

Millennials and Gen Z Lead Growing Need for Life Insurance in 2023

April 2023
Education around ease and affordability of ownership is key to expanding coverage to those who know they need it, especially single moms.
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Awards

Life Is For Living

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2020 | Silver Telly Winner | Branded Content General-Not-for-profit

2020 | Silver Telly Winner | Branded Content General-Public Interest/Awareness

2020 | IMCA Best of Show | Audio/Visual Communication Less than 2 Minutes

2019 | The Communicator Awards | Award of Excellence:

  • Commercials – General-Non-Profit

 

A Promise Kept

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2021 | Silver Telly Winner | Branded Content General-Public Interest/Awareness

2021 | Bronze Telly Winner | Branded Content General-Not-for-profit

2021 | Silver Summit Creative Award | Not-for-Profit Video

2021 | The Communicator Awards | Award of Excellence:

  • Online Video – Individual-Non-Profit

 

Dream On

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2022 | The Communicator Awards | Award of Excellence:

  • Online Video – Individual-Non-Profit

2022 | Silver Telly Winner | Branded Content General-Not-for-profit

2022 | Bronze Summit Creative Award | Not-for-Profit Video

 

Life Insurance Awareness Month

2023 | The Communicator Awards | Award of Excellence:

  • Campaign – Non-Profit
  • Campaign – Integrated Campaign

2023 | Davos Communications Awards | Best Influencer Marketing Campaign

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