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Press Releases

Research

Awards

Media Coverage

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Feeling The Need, Closing The Gap

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This Life Insurance Awareness Month Is Different

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Kelly Rowland’s Son Noah Weatherspoon Is on the Move!

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Kelly Rowland & Life Happens Urge Americans to Talk About Life Insurance

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The Need For Life Insurance Has Never Been Greater

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This Is Real Life!

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7 Steps to Buying Life Insurance in Your 20s

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Prepare for the future with Life Happens

Press Releases

Life Insurance Awareness Month is Here: Kelly Rowland & Life Happens Urge Americans to Talk About Life Insurance

September 1, 2021
Life Happens today launches its annual Life Insurance Awareness Month (LIAM) campaign with four-time Grammy award-winning singer, songwriter, producer, humanitarian and mother Kelly Rowland to ensure Americans understand the value and comfort life insurance brings, so they can say to their loved ones: “With life insurance, I’ve got you.”
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Kelly Rowland Emphasizes the Power of Life Insurance in Partnership with Nonprofit Life Happens

June 16, 2021
Life Happens announces today its partnership with four-time Grammy award-winning singer, songwriter, author, businesswoman, actress, and mother Kelly Rowland to underscore the value of life insurance for Life Happens’ annual Life Insurance Awareness Month in September.
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Study Finds COVID-19 Spurs Greater Interest in Life Insurance

March 23, 2021
Nearly one third of consumers (31%) say COVID-19 has made it more likely they will purchase life insurance within the next 12 months, according to initial findings from the 2021 Insurance Barometer Study.
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Traditional Milestones Continue to Shift as Americans Enter 2021 With a New Outlook on Life, Love and Life Insurance

February 2, 2021
Nearly six in 10 (59%) Americans are planning to make “carpe diem” their new mantra after the COVID-19 pandemic, according to a new study, “Life’s New Appreciations” by Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning.
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Industry Associations Unite to Help Address the Life Insurance Coverage Gap in the United States

February 1, 2021
Seven U.S. life insurance trade associations today announced they are pooling their resources to support the efforts of life insurers and financial security professionals as they help Americans get life insurance coverage and the certainty it provides at a time of great financial insecurity for many Americans.
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Life Happens’ 2020 Life Lessons Scholarship Program Supports the Education of 48 Students, By Awarding Over $350,000 in Scholarships

October 28, 2020
Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning, announces the recipients of the 2020 Life Lessons Scholarship Program. This year, the nonprofit has awarded a record $351,000 in scholarships to a total of 48 incoming and current college students in the U.S. who lost a parent or guardian who had little or no life insurance.
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Research

Life Insurance Is More Valuable Than You Think

Life Insurance Is More Valuable Than You Think

August 2021
Many Americans don’t think about a fundamental truth when it comes to life insurance: You can’t get it when you need it. You have to plan for the future and buy it before the need is there. That said, a new report shows that the Black Community is ahead when it comes to understanding the importance of having life insurance, particularly for covering final expenses.
Life Insurance Is on People’s Minds

Life Insurance Is on People’s Minds

April 2021
The 2021 Insurance Barometer Study, by Life Happens and LIMRA, shows that while myths around life insurance persist, COVID-19 has shown people that they have a clear need for life insurance, with the industry making it easier than ever before to obtain coverage.
COVID Has Changed Americans’ View of Life Insurance

COVID Has Changed Americans’ View of Life Insurance

March 2021
New data shows that nearly one-third of consumers (31%) say COVID-19 has made it more likely they will purchase life insurance within the next 12 months, according to initial findings from the 2021 Insurance Barometer Study.
Life’s New Appreciations

Life’s New Appreciations

February 2021
We uncovered new data that shows traditional milestones are continuing to shift as Americans enter 2021 with a new outlook on life, love and life insurance.
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Awards

Life Is For Living

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2020 | Silver Telly Winner | Branded Content General-Not-for-profit

2020 | Silver Telly Winner | Branded Content General-Public Interest/Awareness

2020 | IMCA Best of Show | Audio/Visual Communication Less than 2 Minutes

2019 | The Communicator Awards | Award of Excellence:

  • Commercials – General-Non-Profit

 

A Promise Kept

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2021 | Silver Telly Winner | Branded Content General-Public Interest/Awareness

2021 | Bronze Telly Winner | Branded Content General-Not-for-profit

2021 | Silver Summit Creative Award | Not-for-Profit Video

2021 | The Communicator Awards | Award of Excellence:

  • Online Video – Individual-Non-Profit

 

Dream On

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2022 | The Communicator Awards | Award of Excellence:

  • Online Video – Individual-Non-Profit

2022 | Silver Telly Winner | Branded Content General-Not-for-profit

2022 | Bronze Summit Creative Award | Not-for-Profit Video

 

Life Insurance Awareness Month

2023 | The Communicator Awards | Award of Excellence:

  • Campaign – Non-Profit
  • Campaign – Integrated Campaign

2023 | Davos Communications Awards | Best Influencer Marketing Campaign

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